Welcome to PlayEmber

Bringing blockchain technology into a multi billion dollar mobile games market
Our project will be the default cross chain web3 monetisation platform for mobile games studios, players and brands. 
Our platform is taking and sharing value from advertising and centralisation/walled gardens in web2 and bringing it into the decentralised token economy in web3, putting in the hands of players and creators ( games studios, brands).
Why now?
Web2 advertising models have been build around centralised platforms, often called walled gardens that harvest user data from games to better tailor advertising. This industry hit a bump in the road with recent privacy announcements from Apple and Google making it infinitely harder to target players, impacting eCPM and EBITDA for ad driven games. 
Not to mention the constant challenge for any game designer in that you there is only so many ads you can put into a game without damaging player churn and retention.
For web3, the first wave of crypto adoption was driven by the L1's protocols but for the next wave and mass onboarding of the next 1 billion crypto adopters, that is going to be drive by applications and meaningful use cases to reach these consumers. And what better way to reach them than via mobile games.
We then went in search of this mythical "bridge" between web2 and web 3 games and couldnt find it. So we decided to build this bridge.
How big is the market we are aiming at?
In the past 5 years alone we have seen over $45 billion in M&A in web2 monetisation companies - IronSource and AppLovin's IPO's, acquisitions of TapJoy, Vungle, Liftoff, MoPub, AdColony, Chartboost.
And with the recent AppLovin intention to acquire Unity that figure will be close to $60billion
There is no doubting the size of the global mobile audience playing mobile games everyday that we are targeting! Players downloaded 82.98 billion mobile games in 2021. (AppAnnie) and China, the United States, and Japan were the top three markets in 2021 by mobile game revenues with $56 billion, $43 billion, and $20 billion in revenue, respectively. (AppAnnie)
Unlocking Web3 for the Masses

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Bringing blockchain technology into a multi billion dollar mobile games market

Why now?

How big is the market we are aiming at?