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Phase 2
Phase 1 results will determine how and where we focus resource in phase 2. What we will have learnt from Phase 1 with over 5 Million MAU:
  1. 1.
    the main player motivations and drivers
  2. 2.
    game genre LTV for web3
  3. 3.
    CVR rate of web2 > web3 mobile gamers
  4. 4.
    Impact of meta game motivation on cost of acquisition
For now what we can confirm is it will of course involve:
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1. further development of the SDK and adding/refining monetisation features
2. onboarding more mobile games onto our SDK and growing our ad network
3. PFP and brand partnerships
4. blockchain ad formart testing
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